There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns the challenge becomes what to do next?

I want to be a cheerleader for women who have never even considered running for office or being involved in a campaign but who in the quietness of their hearts might think 'Why not me?'

There's the conventional wisdom of which I have none where you get a record deal you get a publicist you get a campaign and you do the tour but none of that adds up to things like nuance and subtlety and dynamic.

As I visited the various neighborhoods in the campaign I learned fast that it's a mistake to think that all of the wisdom and possible solutions to our problems are available only in this building.

The British Red Cross asked me to help them spearhead a fundraising campaign for the victims of the war in Nicaragua. It was a turning point in my life. It began my commitment to justice and human rights issues.

So long as war is the main business of nations temporary despotism - despotism during the campaign - is indispensable.

From our perspective trying to deal with this continuing campaign of terror if you will the war on terror that we're engaged in this is a continuing enterprise. The people that were involved in some of those activities before 9/11 are still out there.

I have never solicited nor received money from Iraq for our campaign against war and sanctions. I have never seen a barrel of oil never owned one never bought one never sold one.

I would not plan to base my campaign primarily on opposition to the war in the Persian Gulf.

The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources from St. Nicholas to Coca-Cola advertising campaigns.

It seems that the first victim of an Obama campaign is the truth. It seems that the first victim of an Obama campaign is the truth.

I like Mitt Romney as a person. I think he's a dignified person. But I have no common ground on economics. He doesn't worry about the Federal Reserve. He doesn't worry about foreign policy. He doesn't talk about civil liberties so I would have a hard time to expect him to ever invite me to campaign with him.

How one stands up to any sort of allegation in the heat of political battle reveals the strength and nature of your character. It's one of the reasons we have campaigns.

Carl took on the military-industrial complex. He campaigned around the world for an end to the production of weapons of mass destruction. To him it was a perversion of science.

PETA's campaign should be included in school curricula. If we can open children's hearts and minds to animals' needs teach them to treat a dog or a chicken as if they feel fear and love and pain - as they do - then they will grow up to understand that we are all worthy of respect.

I respect and empathize with reporters and editors who must compete in today's environment. And I know full well that when I've been covering campaigns which I still do I've made my mistakes and have been far from perfect.

My relationship with the journalists who covered the campaign was complicated. I often hid from the critical eye of their cameras and their omnipresent digital recorders wary of the critique implicit in every captured moment. But I also grew to respect and understand their passion for their work their love for the journey we were sharing.

People who supported Obama felt like they formed a relationship that they were being spoken to. The way that campaign worked and the way he's worked during his first term is to make people feel like he's grasping their hand whether it's by tweeting or email moments after an event sometimes during an event. It makes people relate to him.

Nowhere has the political power of coal been more obvious than in presidential campaigns.

I have heard that the Saudi Arabians are paying Greenpeace to campaign against Nuclear Power. It wouldn't surprise me at all.

I try to avoid saying anything positive about any presidential candidate for fear that if I actually like them then I will kill their campaign.

It just happened that the course of the campaign went negative we actually went positive for a little over a week and you do the tracking of poll numbers and it hurt us. So the public responded to those type of ads.

When I was campaigning I told the people if nothing happens under my mandate it will still be a positive thing because my mandate will be used as a rupture between the past and the future.

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly they are marketing ineffectively and secondly as a consequence their positive social impact is not maximized.