The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not this takes the form of some core value that finds expression in a non-profit cause.

In the coming years if not sooner social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and I suggest move us towards a more sustainable practice of capitalism.

Economic depression cannot be cured by legislative action or executive pronouncement. Economic wounds must be healed by the action of the cells of the economic body - the producers and consumers themselves.