I respect the astute and rigorously unsentimental David Horowitz as one of America's most original and courageous political analysts. He has the true 1960s spirit - audacious and irreverent yet passionately engaged and committed to social change.

Before 'Schindler's List ' I wouldn't have believed movies had a lot of power for social change.

With the never-ending stream of new social technologies apps and platforms rolling out every day its easy to get lost in the minutiae of social media. Yet for there to be effective change especially within large top-down hierarchical institutions a company must have an over-arching understanding of the new role it has to play.

When people align around shared political social economic or environmental values and take collective action thinking and behavior that compromises the lives of millions of people around the world can truly change.

It is time for corporate America to become 'the third pillar' of social change in our society complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits but to fulfilling higher and larger purposes by contributing to building a better world.

The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.

The question remains: which brands will commit to creating a private sector pillar of social change and which will become casualties of their own outdated thinking?

The new dynamics between brands and consumers driven by social media are proving to be a powerful impetus for change.

Reconciliation requires changes of heart and spirit as well as social and economic change. It requires symbolic as well as practical action.

No real social change has ever been brought about without a revolution... revolution is but thought carried into action.

The democracy process provides for political and social change without violence.

Americans have so far put up with inequality because they felt they could change their status. They didn't mind others being rich as long as they had a path to move up as well. The American Dream is all about social mobility in a sense - the idea that anyone can make it.

In a free society government reflects the soul of its people. If people want change at the top they will have to live in different ways. Our major social problems are not the cause of our decadence. They are a reflection of it.

The hope and change the Democrats had in mind was nothing more than a retread of the failed and discredited socialist policies that have been the enemy of freedom for centuries all over the world. I fear America is teetering towards tyranny.

If a movie is really working you forget for two hours your Social Security number and where your car is parked. You are having a vicarious experience. You are identifying in one way or another with the people on the screen.

The Internet creates as well as destroys. Social networks search advertising and cloud computing are multibillion dollar industries that didn't exist 10 years ago. They are products of the same force that has rendered the Postal Service's core business obsolete.

We are at a crossroads in the music business: with the rise of the internet the world we live in has changed and the past is not coming back. But I see the glass as half-full: the internet and social networking are new avenues for the next Bob Dylan to be born on.

Corporations are not in business to be social-welfare organizations they are there to make money.

Many people see technology as the problem behind the so-called digital divide. Others see it as the solution. Technology is neither. It must operate in conjunction with business economic political and social system.

Interest in business ethics courses has surged and student activities at leading business schools are more focused than ever before on making business serve long-term social values.

In the social business marketplace brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.

In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.

The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not this takes the form of some core value that finds expression in a non-profit cause.

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.