Design is not just what it looks like and feels like. Design is how it works.
Remembering that I'll be dead soon is the most important tool I've ever...
Your time is limited so don't waste it living someone else's life. Don't be...
This is what customers pay us for - to sweat all these details so it's easy...
We're going to be able to ask our computers to monitor things for us and...
Computers themselves and software yet to be developed will revolutionize...
Things don't have to change the world to be important.
For the past 33 years I have looked in the mirror every morning and asked...
Most people have no concept of how an automatic transmission works yet they...
But Apple really beats to a different drummer. I used to say that Apple...
Microsoft has had two goals in the last 10 years. One was to copy the Mac...
When you're young you look at television and think there's a conspiracy....
I want to put a ding in the universe.
We hire people who want to make the best things in the world.
So let's not use a stylus. We're going to use the best pointing device in the...
We think the Mac will sell zillions but we didn't build the Mac for anybody...
Our goal is to make the best devices in the world not to be the biggest.
I think it's brought the world a lot closer together and will continue to do...
I didn't see it then but it turned out that getting fired from Apple was the...
Remembering that you are going to die is the best way I know to avoid the...
No one wants to die. Even people who want to go to heaven don't want to die...
Sometimes when you innovate you make mistakes. It is best to admit them...
We want to reinvent the phone. What's the killer app? The killer app is...
I think in general romantic comedies tend to take one person's point of view but every once in a while you get something that is balanced for two people.
