The reason we wouldn't make a seven-inch tablet isn't because we don't want...
The system is that there is no system. That doesn't mean we don't have...
I have a great respect for incremental improvement and I've done that sort...
A lot of companies have chosen to downsize and maybe that was the right...
Your work is going to fill a large part of your life and the only way to be...
If you haven't found it yet keep looking. Don't settle. As with all matters...
We made the buttons on the screen look so good you'll want to lick them.
I met Woz when I was 13 at a friend's garage. He was about 18. He was like...
As individuals people are inherently good. I have a somewhat more...
We've demonstrated a strong track record of being very disciplined with the...
Everyone here has the sense that right now is one of those moments when we...
You can't connect the dots looking forward you can only connect them looking...
Again you can't connect the dots looking forward you can only connect them...
It's not a faith in technology. It's faith in people.
It's not the tools that you have faith in - tools are just tools. They work...
Technology is nothing. What's important is that you have a faith in people...
Sometimes life hits you in the head with a brick. Don't lose faith.
I don't think I've ever worked so hard on something but working on Macintosh...
Our DNA is as a consumer company - for that individual customer who's voting...
The design of the Mac wasn't what it looked like although that was part of...
In most people's vocabularies design means veneer. It's interior decorating....
Design is the fundamental soul of a man-made creation that ends up expressing...
Design is a funny word. Some people think design means how it looks. But of...
A lot of people in our industry haven't had very diverse experiences. So they...
The class of citizens who provide at once their own food and their own raiment may be viewed as the most truly independent and happy.
