When I was in Philadelphia during the Depression in 1930 or '31 I got a very sad job as a night watchman in a garage. The cars in the garage had been abandoned by their owners since they had lost their jobs and couldn't keep up the payments.
I shall the effect of this good lesson keeps as watchman to my heart.
Brands mature over time like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.