The great thing that guys like Facebook's Mark Zuckerberg and the Google guys have in common is they treat their technology like it's art and I suppose in the hands of virtuosos like them it is.
It's a wonderful side effect of what we're doing to give someone the strength to come out of the closet to their family or simply present themselves aesthetically in a way they feel happy with whether or not their friends are going to be allowed to like them anymore.