Southern political personalities like sweet corn travel badly. They lose flavor with every hundred yards away from the patch. By the time they reach New York they are like Golden Bantam that has been trucked up from Texas - stale and unprofitable. The consumer forgets that the corn tastes different where it grows.
It may not always be profitable at first for businesses to be online but it is certainly going to be unprofitable not to be online.
O God O God how weary stale flat and unprofitable seem to me all the uses of this world!
As a speaker business leader or marketer of any type the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.