Technology has become as ubiquitous as the air we breathe so we are no longer conscious of its presence.
An organization's intelligence is distributed to the point of being ubiquitous.
Outside of the chair the teapot is the most ubiquitous and important design element in the domestic environment and almost everyone who has tackled the world of design has ended up designing one.
If you were the first person ever to design an application for the iPhone and you patented it you would be very very better off than we are right now you know? But you've got to be the first one to do it. So I figured that Led Zeppelin or the Stones were going to do it unless we just got on to it. So I got cracking with the guys from Apple.