Jews have a special relationship to books and the Haggadah has been translated more widely and reprinted more often than any other Jewish book. It is not a work of history or philosophy not a prayer book user's manual timeline poem or palimpsest - and yet it is all these things.
I have this embedded faith in the process through which films of a certain type get discovered on longer timelines.
Almost all institutions own a lot more art than they can ever show much of it revealing for its timeliness genius or sheer weirdness.
Brands must have a point of view on that purposeful engagement whether it's directed towards the environment poverty water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.