As a kid I always loved serialized books. It's the reason why people love 'Harry Potter.' Serialization is amazing. It works in television. It works in film and it works in books. Especially when you're a young kid you get attached to these characters.
Words without deeds violates the moral and legal obligation we have under the genocide convention but more importantly violates our sense of right and wrong and the standards we have as human beings about looking to care for one another.