We live in a disposable society. It's easier to throw things out than to fix them. We even give it a name - we call it recycling.
We have a project with Unocal here in Los Angeles where we as an environmental organization the oil company and the state all get together to promote the recycling of used motor oil.
What has happened is that to some degree they have taken an attitude where they don't listen to demos of diverse subject matters. They're looking for demos like the record the guy on the left just did.