Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.
Most of the media... is positioning the merger with Compaq and the recent actions by Walter Hewlett and David Packard as a fight between the past and the future.
The first few weeks football players look at you like you are speaking a foreign language. My job is to get them to trust me trust the system. I ask them to run in a way that makes no sense to them.