'American Horror' goes for a very specific kind of Seventies suburban downer ambience - 'Flowers in the Attic' paperbacks Black Sabbath album covers and late-night flicks like 'Let's Scare Jessica to Death.' It even has 'Go Ask Alice'-era urban legends.
A good businessman never makes a contract unless he's sure he can carry it through yet every fool on earth is perfectly willing to sign a marriage contract without considering whether he can live up to it or not.