Poetry and music are very good friends. Like mommies and daddies and strawberries and cream - they go together.
I think movies do play a valuable role in turning people on to the act of reading. I think that phenomenon just creates readers. At first they're going to love 'Harry Potter ' or they may love 'The Hunger Games ' but after that they're going to love the act of reading and wonder 'What else can I read?'