Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.
Brands must empower their community to be change agents in their own right. To that end they need to take on a mentoring role. This means the brand provides the tools techniques and strategies for their customers to become more effective marketers in achieving their own goals.
The Declaration of Independence was always our vision of who we wanted to be our ideal of freedom and justice how we were going to be different and what the American experiment was going to be about.