Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.

I was 20 years old working as a roofer and a telemarketer and driving a taxi just barely getting by. A friend of a friend suggested I try acting. I was like 'Why? What am I going to do? Community theater?' But I took a class and the teacher thought that I had potential so I moved to Vancouver and started auditioning.

Recently I have come to assume that any call to my landline is from a telemarketer or an automated call from Terminex letting me know that our regularly scheduled pest-extermination service will occur on its regular schedule. So I usually ignore my home phone.

Brands must empower their community to be change agents in their own right. To that end they need to take on a mentoring role. This means the brand provides the tools techniques and strategies for their customers to become more effective marketers in achieving their own goals.

As a speaker business leader or marketer of any type the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.

Regardless of age regardless of position regardless of the business we happen to be in all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today our most important job is to be head marketer for the brand called You.