Everything that I love is behind those gates. We have elephants and giraffes and crocodiles and every kind of tigers and lions. And - and we have bus loads of kids who don't get to see those things. They come up sick children and enjoy it.
Brands must empower their community to be change agents in their own right. To that end they need to take on a mentoring role. This means the brand provides the tools techniques and strategies for their customers to become more effective marketers in achieving their own goals.