Urs Fischer specializes in making jaws drop. Cutting giant holes in gallery walls digging a crater in Gavin Brown's gallery floor in 2007 creating amazing hyperrealist wallpaper for a group show at Tony Shafrazi: It all percolates with uncanny destructiveness operatic uncontrollability and barbaric sculptural power.
A good basic selling idea involvement and relevancy of course are as important as ever but in the advertising din of today unless you make yourself noticed and believed you ain't got nothin'.