We got Martha Stewart legitimizing homemaking for her generation and then there's this return to being interested in all things home lifestyle and food again. I think this generation is less about the frills and more about the flavor of things.
The game in beauty is changing so much if your product isn't high tech or can't make a unique performance claim - plump your lips reduce your lines look glossy and stay on for 24 hours - you can't go to market today. I'm not just talking about a $20 lipstick but a $5 lipstick!