Watching the evening news in 2011 is a strange time-travel experience. 'The CBS Evening News ' 'ABC World News' and 'NBC Nightly News' haven't changed their style over the decades still going for that old-fashioned mix of voice-of-authority pomp and feel-good fluff. The difference is that people aren't watching.
No one ever pretended that shopping for anything is a rational experience. If it were would there be Fluffernutter? Laceless sneakers? Porkpie hats? Would the Chia Pet even exist?
It's funny because 'The Book of Mormon' is 'The Book of Mormon' now. When I was doing it at the very beginning and I was a part of it for four years and always believed in it I never really knew if it was going to be more than a convention for 'South Park' fans.