Computers are scary. They're nightmares to fix lose our stuff and on occasion they crash producing the blue screen of death. Steve Jobs knew this. He knew that computers were bulky and hernia-inducing and Darth Vader black. He understood the value of declarative design.
The instinct of nearly all societies is to lock up anybody who is truly free. First society begins by trying to beat you up. If this fails they try to poison you. If this fails too the finish by loading honors on your head.