Market leadership can translate directly to higher revenue higher profitability greater capital velocity and correspondingly stronger returns on invested capital.
You get moments all the time that kind of make you pinch yourself some of them make you quite emotional. Winning a BRIT was a big moment because we were just so excited to be at the awards in the first place. Selling out Madison Square Garden was pretty amazing too. Then we woke to the news that our UK tour was sold out. It was crazy.