Brands must empower their community to be change agents in their own right. To that end they need to take on a mentoring role. This means the brand provides the tools techniques and strategies for their customers to become more effective marketers in achieving their own goals.
One morning about four o'clock I was driving my car just about as fast as I could. I thought Why am I out this time of night? I was miserable and it came to me: I'm falling in love with somebody I have no right to fall in love with.
