Regardless of age regardless of position regardless of the business we happen to be in all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today our most important job is to be head marketer for the brand called You.
I wonder if I ever thought of an ideal reader... I guess when I was in my 20s and in New York and maybe even in my early 30s I would write for my wife Janice... mainly for my poet friends and my wife who was very smart about poetry.
