Business is war. I go out there I want to kill the competitors. I want to make their lives miserable. I want to steal their market share. I want them to fear me and I want everyone on my team thinking we're going to win.

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Analysts may be correct that the presidential election won't primarily turn on entitlements reform but by choosing Paul Ryan as his running mate Mitt Romney can contrary to conventional wisdom make it a winning issue and lay the foundation for a reform mandate when he wins.