Advertising is a business of words but advertising agencies are infested with men and women who cannot write. They cannot write advertisements and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
Mmmm... the comedy that matters is the comedy you pull out of thin air. It's a bit like when something funny has happened and you try to explain it to someone else and end up saying 'You had to be there.'
