If you're trying to achieve there will be roadblocks. I've had them everybody has had them. But obstacles don't have to stop you. If you run into a wall don't turn around and give up. Figure out how to climb it go through it or work around it.
In fact I argue that the future of advertising whatever the technology will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street except the location is in the mind.
