If its not done ethically advertising won't be trusted. If consumers don't trust it advertising is pointless.
Creative without strategy is called 'art.' Creative with strategy is called...
The betrayal of trust carries a heavy taboo.
I can forgive but I cannot forget is only another way of saying I will not forgive. Forgiveness ought to be like a cancelled note - torn in two and burned up so that it never can be shown against one.
