When you take a stand out of deep conviction people know. They may not even agree but they ask 'Do I want someone who is willing to take a hard stand and someone I can trust to do that when the chips are down?' They want that.
For the sake of the troops for the love of the troops we must not add yet...
The betrayal of trust carries a heavy taboo.
I've always felt that if you back down from a fear the ghost of that fear never goes away. It diminishes people.