Sometimes I envy people who can be only half crazy with one foot in the passion and one foot in the real world. But that's not me. I dive into the total crazy experience. That's the only way to travel.

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Traditional horizontal search engines cannot always identify the target audience niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.