In fact I argue that the future of advertising whatever the technology will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street except the location is in the mind.

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The private interest of the individual would not be sufficiently provided for by reasonable and cool self-love alone therefore the appetites and passions are placed within as a guard and further security without which it would not be taken due care of.