In an age of social media and content being key it's important to change the mold where you have $100 000 to $150 000 for one video. I hired some guys that are young just out of college and we used some new far-less-expensive cameras and technology to make videos.
We all need to look into the dark side of our nature - that's where the energy is the passion. People are afraid of that because it holds pieces of us we're busy denying.
