My primary school teacher once poured a bottle of curdled school milk forcefully down my throat. Then I threw it up all over her suede shoes. I'd rather have drunk from the spittoon in Barney's barber shop.
My hope is that people will be repulsed by the character's complete lack of ethics and obsession with consumerism - that's what I was saying about the difference between the character's message and the film's message.