I had a teacher in art school who said something about the only works he really enjoyed seeing or found much in were works where he had a sense that a discovery was made in the course of making this object. I like to hold to that as my marching orders.
I grew up in the business since I was three years old so I've always kind of been in front of the camera and grew up in commercials and I knew that I wanted to do it no matter what I just loved it.