A little girl who finds a puzzle frustrating might ask her busy mother (or teacher) for help. The child gets one message if her mother expresses clear pleasure at the request and quite another if mommy responds with a curt 'Don't bother me - I've got important work to do.'
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life and somehow this has come over as true and valid and persuasive.
