On the other side of that coin and far outweighing it is the fact that I've been able to use genre of Fantasy/Horror and express my opinion talk a little about society do a little bit of satire and that's been great man. A lot of people don't have that platform.
I've never felt like I was in the cookie business. I've always been in a feel good feeling business. My job is to sell joy. My job is to sell happiness. My job is to sell an experience.
