My relationship with the journalists who covered the campaign was complicated. I often hid from the critical eye of their cameras and their omnipresent digital recorders wary of the critique implicit in every captured moment. But I also grew to respect and understand their passion for their work their love for the journey we were sharing.

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In the 21st century our tastes buds our brain chemistry our biochemistry our hormones and our kitchens have been hijacked by the food industry.