You know we're each the hero of our own story and we perceive what's going on around us and especially in a relationship from the kind of viewpoint of 'Well this is my story and I'm the hero of that and I justify what I do around it.'
Our institute's agenda is relatively simple. We study the relationship between social-economic change and culture. By culture we mean beliefs values and lifestyles. We cover a broad range of issues and we work very internationally.