Political folk talk a lot these days about 'messaging' - a neologism designed to describe the way in which parties and politicians consciously characterize their efforts. It is only intended to be positive - i.e. 'Our messaging is designed to show we care.'
Ultimately all human activities have as their goal the realization of happiness. Why then have we ended up producing the opposite result? Could the underlying cause be our failure to correctly understand the true nature of happiness?
