Imagine a civilisation that's way in advance of us wants to communicate with us and assist us in our development. The information we provide to them must reflect our highest aspirations and ideals and not just be some crazy person's bizarre politics or religion.

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I did 13-something years of talking to wrestlers and promoters about why they did certain things and why they booked matches a certain way and what they were thinking and whether they were satisfied with the draw. And I got a lot of insight in the business.