The cardinal sin in sports what could really wreck it is not cheating to win which has gone on forever but cheating to lose. That threatens a fundamental aspect of sports' appeal which is their spontaneity. If games are fixed they're no different from movies they're scripted.
In choosing global corporate partners UNICEF emphasises compatibility with our core values and looks to build alliances that advance our mission of ensuring the health education equality and protection for all the world's children.
