Because parents have power over children. They feel they have to do what their parents say. But the love of money is the root of all evil. And this is a sweet child. And to see him turn like this this isn't him. This is not him.
From the simple stringing together of lemon garlands for the goddess Durga to dividing the prasadam or blessed foods for the children first I came to associate food not only with feminity but also with purity and divinity.