Bottom line is I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25 my net worth was $100 million or so. I decided then that I wasn't going to let it ruin my life. There's no way you could ever spend it all and I don't view wealth as something that validates my intelligence.

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Social networking technology didn't really exist until 2004-2005. I had the idea to use this technology to bridge this gap between a general interest in addressing social issues and the practical action.