I certainly didn't say while writing 'Gossip Girl ' 'Oh this is going to be big!' It was really like 'Oh god everyone's gong to hate these people! They're so bratty!' But I actually think what is so appealing about them is the humor in them.

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I think of it as a good opportunity to let in particular school kids know that this job and other interesting jobs in science and engineering are open to anyone who works hard in school and gets a good education and studies math and science. And that it's not just for a select group of people.