Humor is very very risky particularly for a candidate unless he's been in so long that it just doesn't matter and he's not running for president. But it's just that people are so sensitive and so touchy and you're just going to upset somebody without ever realizing it.
When I decided to launch my first knitwear line it was because I saw a void in the basics category. The editors were always looking for cool fashion-forward tees and sweaters. So that's where I started.
