Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise brands will be investing in technology that consumers simply won't buy.
Awards were made in Hollywood in whatever the time it was created. They're to promote each other's movies. You give me an award I give you an award and people will believe that we are great movies and they'll go to see them. It's still the same.
