Oh stuff the critics. I don't care. Too many people are snooty about classical. Look I wasn't brought up in a home where we listened to classical music. It was a singing teacher that thought it would be best for my voice. Then I moved into crossover. And if that makes the music accessible to more people then great.
You can only get really unpopular decisions through if the electorate is convinced of the value of the environment. That's what natural history programmes should be for.