So even though I consider myself a fairly upbeat person energetic and things like that I never do very well on happiness tests.
I have a Ph.D. in cell biology. And that's really manual labor. I mean...
On a soap happiness never lasts for very long!
One thing that hasn't changed though is that we still have to hear the new ad 2 or 3 times before it begins to affect us even when we're already familiar with the advertiser in question and have a positive opinion of them.
