I remember the first time I felt that I was sharing the stage with someone spectacular was dancing with Beyonce. It was the dancers the band Beyonce and me in front of thousands of people. That was sick. It was pretty amazing that I got to travel the world with someone like her.
In fact I argue that the future of advertising whatever the technology will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street except the location is in the mind.
